Travel Trends + New Adventures
Travel Trends 2025
From someone on the road most of the time
As some may know, in addition to my content and communications work at my CMMedia, I have several travel and media entrepreneurial pursuits. Travel will always be one of the great loves of my life, so I am always exploring the space, creating content, curated guides, expanding tech, shopping x merch (Travel Aunties and Wild W/eHome), plus podcasting and writing for a number of publications. While I have several projects, I have created a new site - Luxe Sonder - to share guides, stays, and shopping in the luxury travel space which I get asked about frequently as It is something I know well from working with so many brands in the space, and previously leading communications for Four Seasons in Beverly Hills and London. But fist…travel trends 2025.
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While travel media create trend lists for the industry every year, the Conde Nast Traveler list and Skift’s annual Mega Trends are at the top for me. So let’s explore the former:
According to CNT, in 2025 travel is set to become more personalized, inclusive, and experiential. Key trends include:
Athletic Adventures: Travelers are increasingly seeking active participation in sports like pickleball and kite-surfing, moving beyond mere spectating.
Holistic Longevity: Wellness tourism is shifting focus towards community engagement, purposeful activities, and natural experiences, moving away from high-tech biohacks.
Literary Travel: There's a growing interest in book-themed tourism, with readers attending literary festivals and exploring destinations linked to their favorite authors.
Astrocartography and Astrology: Choosing travel destinations based on astrological alignments is becoming a popular trend among travelers.
Extended Honeymoons: Newlyweds are opting for longer, more adventurous, or thematic trips, transforming traditional honeymoon experiences.
Female Travel and Adventure: There's an increased focus on women's narratives in travel, with experiences tailored specifically for female travelers gaining prominence.
Wild Dining: Travelers are seeking unique dining experiences in unconventional locations, enhancing their culinary adventures.
Accessible Adventures: Innovations in adaptive sports are making outdoor activities more inclusive, allowing a broader range of travelers to participate.
Tangible Heritage: There's a rising interest in trips that focus on learning new skills and connecting with cultural and historical roots.
Extended Stays and Sabbaticals: More families are taking long sabbaticals, traveling for entire seasons to immerse themselves in different cultures.
Offbeat Wine Regions: Wine enthusiasts are exploring less-crowded regions to discover new varieties, moving beyond traditional wine destinations.
Overnight Cruise Stays: Cruises are offering longer onshore stays, providing travelers with deeper immersion into destinations.
Luxury Train Travel: There's a resurgence in luxury train journeys, with extended and immersive off-board excursions becoming popular.
Soft Travel: Embracing 'slow travel' is on the rise, allowing travelers to reduce stress and form deeper connections with their destinations.
Night Tourism: To avoid heat and crowds, travelers are engaging in nighttime activities, exploring destinations after dark.
These trends indicate a shift towards more meaningful and personalized travel experiences in 2025. Many happy adventures ahead to you!
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